Chief Marketing Officer
Led marketing through growth into the largest firm in its field in the Eastern U.S.
Commercial building maintenance. Built the marketing function and led the rebrand through years of fast, sustained growth.
Fractional CMO · Executive Growth Partner
Helping businesses grow through better leadership, strategy & execution.
As businesses grow, complexity often outpaces clarity. Teams become disconnected. Priorities compete. Execution slows. That’s where I come in. I work alongside business owners and leadership teams to create clarity, strengthen alignment, and build healthier organizations that grow with confidence.
Awards & recognition
My approach
Let’s uncover your biggest growth opportunities.
Three essential drivers of sustainable business growth, aligned and working for you.
- 01
Clarity
Uncover what’s really happening
Gain an objective understanding of where your business stands, what’s holding it back, and where the greatest opportunities exist.
- 02
Focus
Align on key priorities
Concentrate your time, team, and resources on what truly drives results. Eliminate distractions and create alignment.
- 03
Momentum
Build sustainable growth
Turn strategy into consistent execution that builds healthier, stronger, and more sustainable growth.
When I get involved
When the parts stop working together.
Most businesses don’t struggle because of one department. They struggle when leadership, strategy, marketing, sales, customer experience and execution stop working together.
That’s typically when I get involved: to create clarity, align priorities, strengthen execution, and build a business that grows with confidence.
- Growth has stalled and no one can quite explain why.
- Marketing keeps changing, but results don’t.
- Teams are busy, but not moving in the same direction.
- The founder is the business’s biggest bottleneck.
- Leadership wants an experienced partner, not another hire.
- Leadership lacks a shared sense of direction.
- Customer experience feels different depending on who you ask.
- Every priority feels urgent, so none of them get finished.
- The business has entered a new, more complex stage.
- You’re launching a new venture or product and need a go-to-market plan.
Results, not theory
Growth leadership, proven at scale.
Chief Marketing Officer
Led marketing for a national expansion across several states.
Mortgage lending. Took a New York company national, building the broker network and the borrower base at the same time.
Fractional CMO · 2023 to today
Trusted by the leaders who knew my work best.
Both companies I served as a full-time CMO later brought me back as their fractional CMO.
“You don’t need more marketing. You need someone to lead it.”
How I help
Four ways to work together.
Growth comes from leadership, strategy and execution working as one. As your fractional CMO, I own the growth engine. As your coach or consultant, I guide you while you lead it. For a new venture, I build the go-to-market and stay with it as it scales.
Who it’s for Growing companies, founders, CEOs and leadership teams ready for clarity and scale.
01
Fractional CMO
Your long-term marketing executive, part of the leadership team.
- Strategic roadmap and annual planning
- Brand, positioning and a messaging playbook
- Team leadership & mentoring, budget and partners
- Execution oversight across marketing, sales and customer experience
Three levels of involvement
- Fully active
- Owns the marketing function
- Scaled-back
- Strategic reviews, team guidance, leadership syncs
- Advisory only
- Regular strategy calls and support on critical decisions
Great fit for companies that want an experienced executive to own marketing and its results.
How it works →02
Go-to-market for new ventures
From early planning through launch and well beyond.
- Who to target
- How to position
- How to roll it out
- Ongoing support as it scales
Great fit for founders and companies launching a new venture or product.
Start a conversation →03
Coaching & consulting
A senior thinking partner for owners and leadership teams.
- One-on-one executive coaching for owners
- Strategic advisory and decision support
- Leadership team alignment
- Coaching groups with Rock Leadership Solutions
Great fit for owners and leaders who want a seasoned guide beside them as they lead growth.
Start a conversation →04
Leadership workshops
Full-day sessions for clarity and goal planning.
- For the owner and the leadership team
- Where the business stands, and where it’s going
- Agreed goals, priorities and owners
- One-time or on a set rhythm
Great fit for leadership teams heading into a new year, a new stage or a reset.
About the workshops →Marketing audit & feedback
A full review of your current marketing with clear recommendations.
Customer experience (CX) audit
Where the customer journey helps or hurts growth.
One-time strategy consultation
Focused input on a specific decision or plan.
Fractional CMO · How it works
Part-time in hours. Full-time in responsibility.
A long-term partnership. I become part of your leadership team, own marketing and the growth plan, and stay accountable for the results.
I lead the strategy and work alongside your team, agencies and partners when needed.
- 1
A first conversation
Where the business stands, what’s holding it back, and whether I’m the right person to lead it.
- 2
A plan built around your company
The priorities that matter most, each tied to a number and an owner. For example, a clear plan within the first 30 days.
- 3
Execute, review, adjust
I lead execution with your team. One common rhythm: hands-on work week to week, with a full review of results and priorities every quarter.
No fixed formula. Every company has its own needs and its own pace. The steps above are one typical example; the cadence is built around your business.
Service · Leadership workshops
One day with your leadership team. One clear direction.
A full-day session for clarity and goal planning. We step out of the day-to-day, agree on where the business is going, and leave with priorities, owners and a plan.
- Format
- Full day, with the owner and leadership team
- Rhythm
- A one-time session, or on a set rhythm through the year
- For
- Ongoing clients, and companies that bring me in for consulting
About Moshe
Moshe Farber
Fractional CMO · Executive Growth Partner
Moshe Farber is a Fractional CMO and Executive Growth Partner with more than 15 years of experience leading marketing, strategy and customer experience. A former agency founder and two-time full-time CMO, he brings a record of 7 years in a row on the Inc. 5000, across companies he has led marketing for.
Through C-Level Accelerator, he serves as a long-term executive growth partner to growing companies, leading strategy, marketing and customer experience. He takes a hands-on, practical approach, blending strategy with execution to help companies attract, convert and retain more customers. His services also include business coaching and consulting with Rock Leadership Solutions, and full-day workshops for leadership teams.
Read the full biography →Client perspectives
What clients say
“The most exceptional value I have found is that he can draw out a vision where there didn’t seem to be a clear one and bring it to life.”
“He helped me clarify my structure, identify my strengths, and develop a branding and marketing game plan that has taken my business to the next level.”
“We have worked with many CMOs and Moshe happens to be one of the most knowledgeable, professional, and well-rounded that we have had the privilege to work with.”
“As CMO, Moshe provides his marketing team with an extensive creative vision, balanced supervision, and a goal-focused approach that gets things done.”
“Moshe has extensive experience and creative ideas in the marketing, sales, and customer success space. He is a great source of guidance and has a wide network across the industry.”
Coming soon · The book
The Marketing Leader You Didn’t Know You Needed
Inside the Role of a Fractional CMO That Turns Strategy Into Growth
A plain-spoken book for business owners on what marketing leadership looks like, and how to know when your company needs it.
- Why a growing business needs more than ads and tactics
- How to know when you’re ready for a CMO or a fractional CMO
- Real examples of leadership that drives results
Recent thinking · From LinkedIn
Notes on growth, leadership and strategy.
Questions
Frequently asked questions.
Straight answers on how a fractional CMO engagement works.
Ask your own question →What is a fractional CMO, and how is it different from a full-time CMO?
A fractional CMO is a senior marketing leader who provides strategic vision, leadership and execution support on a part-time, flexible basis. You get executive-level marketing leadership for the time and expertise your business needs, without the commitment of a full-time executive hire.
How are you different from a marketing agency?
Agencies are strong at running campaigns and producing work. I sit on your leadership team: setting the direction, aligning marketing with business goals, and leading execution, often together with your agencies, so everything delivers results.
Can you work with our existing team, freelancers and agencies?
Absolutely. I work with your current staff, freelancers and agencies to get everyone aligned and working toward the same goals. There’s no need to replace anyone unless it becomes clear the business needs different resources.
How do you balance strategy and hands-on execution?
I start by creating clarity and setting the right strategy, then roll up my sleeves to help implement it. Depending on your needs, I either oversee execution directly or guide your internal and external teams to deliver on the plan.
Do you do all the work yourself?
I personally lead all strategic planning and oversight. For execution, I work with your team or bring in trusted specialists for specific tasks, and I stay involved to make sure everything aligns and delivers.
What does your process look like?
It starts with a deep-dive discovery, followed by a clear roadmap. Then we align the team, execute, and refine over time, always focused on what drives the most growth. The pace is built around your business.
What kind of businesses do you work with?
Growth-focused businesses, typically small to mid-sized companies or divisions of larger firms, that are ready for clarity, focus and sustainable growth. If you have customers and revenue but need stronger leadership to scale, we’re likely a good fit.
How quickly will we see results?
Clarity and direction start right away; after the first strategy session, most leaders already feel more focused. Business results depend on your goals and the complexity of the work, and most clients see meaningful progress within a few months.
What if we don’t have a marketing team yet?
That’s fine. I help you build the right team, recommend reliable partners, and make sure the right people and resources are in place to execute.
What if we already have a CMO or head of marketing?
I can work alongside existing leadership, offering an outside perspective, sharper strategy, or interim guidance while the team is in transition.
How do customer experience and culture fit into marketing?
Marketing isn’t only leads and campaigns. It’s a consistent experience that attracts and keeps customers. If the culture inside is disconnected, or customers feel let down after the sale, no amount of advertising fixes that. Marketing sets the expectations, customer experience fulfills them, and culture sustains them. When those three are aligned, growth becomes easier and lasts.
Contact
Let’s talk about where your business is going.
A first call is a conversation, not a pitch. We look at what’s working, what isn’t, and whether I’m the right person to lead it.
Book a call- Emailmoshe@moshefarber.com
- LinkedInin/mofarber
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