Fractional CMO · Executive Growth Partner

Helping businesses grow through better leadership, strategy & execution.

As businesses grow, complexity often outpaces clarity. Teams become disconnected. Priorities compete. Execution slows. That’s where I come in. I work alongside business owners and leadership teams to create clarity, strengthen alignment, and build healthier organizations that grow with confidence.

Moshe Farber

Awards & recognition

  • Inc. 5000
  • CMO Awards
  • CMO Club
  • OnCon Icon Awards

My approach

Let’s uncover your biggest growth opportunities.

Three essential drivers of sustainable business growth, aligned and working for you.

  1. 01

    Clarity

    Uncover what’s really happening

    Gain an objective understanding of where your business stands, what’s holding it back, and where the greatest opportunities exist.

  2. 02

    Structure

    Aligned and built to last

    Concentrate your time, team and resources on the priorities that matter, and put the roles, rhythms and follow-through in place so it actually happens.

  3. 03

    Momentum

    Build sustainable growth

    Turn strategy into consistent execution that builds healthier, stronger growth, with impact you can see in the numbers.

When I get involved

When the parts stop working together.

Most businesses don’t struggle because of one department. They struggle when leadership, strategy, marketing, sales, customer experience and execution stop working together.

  • Growth has stalled and no one can quite explain why.
  • Marketing keeps changing, but results don’t.
  • Teams are busy and every priority feels urgent, but no one is moving in the same direction.
  • The founder is the business’s biggest bottleneck.
  • Customer experience feels different depending on who you ask.
  • The business is entering a new, more complex stage, or launching a new venture or product.

Real Businesses. Real Challenges. Meaningful Progress.

Every business has its own challenges. Here are a few spotlights from my work alongside owners and leadership teams across different industries, much of it ongoing.

A growing professional services firm

Spotlight

A strong professional services firm had grown faster than its brand, client experience and outreach. Together we strengthened its positioning, client experience and communications, and built industry-specific marketing and business development initiatives around the people it serves best.

A large pharmaceutical company, consumer & wholesale

Spotlight

After years of switching agencies, the owner felt nobody understood the company. Discovery with the owner, head of sales and head of operations showed three different pictures. One workshop aligned them on who they are, and surfaced a new opportunity we took to market as a new brand.

A commercial building maintenance company

Spotlight

A fast-growing company needed a real marketing function and a brand that could keep up. We built the marketing function, led a full rebrand and gave each service line its own focus as it grew into the largest in its field in the Eastern U.S.

A New York mortgage lender

Spotlight

The company was ready to go national, but had to grow brokers and borrowers at the same time. I led marketing through an expansion across several states, building the broker network and the borrower base in parallel.

A software development company

Spotlight

Months of advertising hadn’t brought a single lead. The ads spoke to a very narrow audience in a place that needed a broader message. We also raised pricing and split the services into two focused teams: custom software and off-the-shelf implementation.

A consumer internet technology launch

Spotlight

A solo visionary saw what frustrated users about every product in his category. Working with him and a senior software architect, we defined the pain points, positioning and brand, built the go-to-market and the right partnerships, grew the team, and guided the product through alpha, beta and early access toward general availability.

A payroll & workforce technology company

Spotlight

The company had grown into far more than payroll, but the market still saw a traditional payroll provider. We moved its positioning toward a broader workforce management platform, and connected marketing with sales leadership, internal accountability and what customers actually needed.

An AI software company

Spotlight

The founder had built his own AI model and needed it to stand out. We shaped a distinctive offer, found the niche market it fits best, and built a path to steady, recurring revenue without constant effort behind it.

An established e-commerce & equipment business

Spotlight

Marketing, e-commerce, leadership, creative and operations were each pushing their own priorities. We brought those teams into alignment, improved communication and accountability, and tied business priorities directly to day-to-day execution.

“You don’t need more marketing. You need someone to lead it.”

Moshe Farber

How I help

Four ways to work together.

Growth comes from leadership, strategy and execution working as one. As your fractional CMO, I own the growth engine. As your coach or consultant, I guide you while you lead it. For a new venture, I build the go-to-market and stay with it as it scales.

Who it’s for Growing companies, founders, CEOs and leadership teams ready for clarity and scale.

01

Fractional CMO

Your long-term marketing executive, part of the leadership team.

  • Strategic roadmap and annual planning
  • Brand, positioning and a messaging playbook
  • Team leadership & mentoring, budget and partners
  • Execution oversight across marketing, sales and customer experience

Great fit for companies that want an experienced executive to own marketing and its results.

How it works →

02

Go-to-market for new ventures

From early planning through launch and well beyond.

  • Who to target
  • How to position
  • How to roll it out
  • Ongoing support as it scales

Great fit for founders and companies launching a new venture or product.

Start a conversation →

03

Coaching & consulting

A senior thinking partner for owners and leadership teams.

  • One-on-one executive coaching for owners
  • Strategic advisory and decision support
  • Leadership team alignment
  • Peer coaching groups for owners

Great fit for owners and leaders who want a seasoned guide beside them as they lead growth.

Start a conversation →

04

Leadership workshops

Full-day sessions for clarity and goal planning.

  • For the owner and the leadership team
  • Where the business stands, and where it’s going
  • Agreed goals, priorities and owners
  • One-time or on a set rhythm

Great fit for leadership teams heading into a new year, a new stage or a reset.

Plan a workshop →

Ways to start

A focused first step.

Book a call →
  • One-time strategy consultation

    Focused input on a specific decision or plan.

  • Discovery call

    Considering a fractional CMO? A short call to see if it’s the right fit.

  • Marketing audit & feedback

    A full review of your current marketing with clear recommendations.

  • Customer experience (CX) audit

    Where the customer journey helps or hurts growth.

Fractional CMO · How it works

Part-time in hours. Full-time in responsibility.

A long-term partnership. I become part of your leadership team, own marketing and the growth plan, and stay accountable for the results.

  1. 1

    A first conversation

    Where the business stands, what’s holding it back, and whether I’m the right person to lead it.

  2. 2

    A plan built around your company

    The priorities that matter most, each tied to a number and an owner. For example, a clear plan within the first 30 days.

  3. 3

    Execute, review, adjust

    I lead execution with your team. One common rhythm: hands-on work week to week, with a full review of results and priorities every quarter.

No fixed formula. The steps above are one typical example; the cadence is built around your business.

About Moshe

Moshe Farber

Fractional CMO · Executive Growth Partner

Moshe Farber leading a discussion with business owners at Rock Leadership Solutions

Moshe Farber is a Fractional CMO and Executive Growth Partner with more than 15 years of experience leading marketing, strategy and customer experience. A former agency founder and two-time full-time CMO, he brings a record of 7 years in a row on the Inc. 5000, across companies he has led marketing for.

Through C-Level Accelerator, he serves as a long-term executive growth partner to growing companies, leading strategy, marketing and customer experience. He takes a hands-on, practical approach, blending strategy with execution to help companies attract, convert and retain more customers. His services also include business coaching and consulting with Rock Leadership Solutions, and full-day workshops for leadership teams.

Read the full biography →

Client perspectives

What clients say

“The most exceptional value I have found is that he can draw out a vision where there didn’t seem to be a clear one and bring it to life.”

Menashe Friedman Worked with Moshe for 2 years

“He helped me clarify my structure, identify my strengths, and develop a branding and marketing game plan that has taken my business to the next level.”

Shia Werzberger

“We have worked with many CMOs and Moshe happens to be one of the most knowledgeable, professional, and well-rounded that we have had the privilege to work with.”

Berel Solomon CEO

“As CMO, Moshe provides his marketing team with an extensive creative vision, balanced supervision, and a goal-focused approach that gets things done.”

Mimi Lieber

“Moshe has extensive experience and creative ideas in the marketing, sales, and customer success space. He is a great source of guidance and has a wide network across the industry.”

Levi Eisenberg
The Marketing Leader You Didn’t Know You Needed: Inside the Role of a Fractional CMO That Turns Strategy Into Growth, by Moshe Farber. Book cover.

Coming soon · The book

The Marketing Leader You Didn’t Know You Needed

Inside the Role of a Fractional CMO That Turns Strategy Into Growth

A plain-spoken book for business owners on what marketing leadership looks like, and how to know when your company needs it.

  • Why a growing business needs more than ads and tactics
  • How to know when you’re ready for a CMO or a fractional CMO
  • Real examples of leadership that drives results

Questions

Frequently asked questions.

Straight answers on how a fractional CMO engagement works.

Ask your own question → Moshe Farber speaking on stage
What is a fractional CMO, and how is it different from a full-time CMO?

A fractional CMO is a senior marketing leader who provides strategic vision, leadership and execution support on a part-time, flexible basis. You get executive-level marketing leadership for the time and expertise your business needs, without the commitment of a full-time executive hire.

How are you different from a marketing agency?

Agencies are strong at running campaigns and producing work. I sit on your leadership team: setting the direction, aligning marketing with business goals, and leading execution, often together with your agencies, so everything delivers results.

What does your process look like, and do you do the work yourself?

It starts with a deep-dive discovery and a clear roadmap. Then we align the team, execute, and refine over time, at a pace built around your business. I personally lead all strategy and oversight, and roll up my sleeves on execution, either directly or by guiding your team and trusted specialists, so everything aligns and delivers.

Can you work with our existing team, or help us build one?

Both. I work with your current staff, freelancers and agencies to get everyone aligned on the same goals, with no need to replace anyone unless the business needs different resources. If you don’t have a marketing team yet, I help you build the right team and bring in reliable partners.

What if we already have a CMO or head of marketing?

I can work alongside existing leadership, offering an outside perspective, sharper strategy, or interim guidance while the team is in transition.

How quickly will we see results?

Clarity and direction start right away; after the first strategy session, most leaders already feel more focused. Business results depend on your goals and the complexity of the work, and most clients see meaningful progress within a few months.

How do customer experience and culture fit into marketing?

Marketing isn’t only leads and campaigns. It’s a consistent experience that attracts and keeps customers. If the culture inside is disconnected, or customers feel let down after the sale, no amount of advertising fixes that. Marketing sets the expectations, customer experience fulfills them, and culture sustains them. When those three are aligned, growth becomes easier and lasts.

Contact

Let’s talk about where your business is going.

A first call is a conversation, not a pitch. We look at what’s working, what isn’t, and whether I’m the right person to lead it.

Book a call

Send a message